Why RollUp Data?

You are probably wondering: Why the name RollUp Data? The story is pretty simple. My daughter reached out 3 years ago to figure out why a SaaS deal she was looking at was so limited. How was this data being packaged? Why not API in? What about the data formatting could lead to deeper knowledge, deeper AI (I know, 3 years before the hype!) How can we tie in the tertiary data? How does it... RollUp?

 It's a good question, and one that I've spent my career on: building technology to accumulate, scaling products to accommodate, and selling data to build, scale, and RollUp. 

But what is a RollUp in data? AI? I have a pretty good idea, and I think we are on our way to figuring out more. 

Fun definitions on rollups below:

Coding: a rollup is a module bundler for JavaScript which compiles small pieces of code into something larger and more complex, such as a library or application

Excel: a rollup functions allow you to summarize your data in some way

Economics: a rollup combines multiple small companies into a larger entity that is better positioned to enjoy economies of scale.